SEO+AI: Episode 14

SEO + AI Show

SEO+AI: Episode 14

0:00

-46:10

SEO+AI: Episode 14

seoaishow

Aug 14, 2023

Google Trends is an interactive platform that keeps you up-to-date on AI-based content. With AI expanding into every niche of the world, it’s imperative to garner as much information as possible to widen your horizons.

In today’s episode, we will cover another important feature for expanding your website and boosting its rank on Google. We will delve into the AI Spray and Pray method along with topical clusters that you can easily access on our advanced AI-powered tool, KeywordSpy.

Here’s What We Will Cover Today:

AI Spray and Pray
AI Topical Clusters
How To Use It On KeywordSpy

Referenced:

KeywordSpy: www.trykeywordspy.com

GPT4: https://openai.com/product/gpt-4

(0.01- 0.25)

Welcome to the SEO Plus AI show. My name is Josh Bashinski. As always, I have my co-host with me, Greg Bessoni.

Greg: Hey, guys. Hey, Josh. How are you?

Josh: So today's topic is spray and pray and topical clusters. These are two big, huge topics in the SEO industry. Spray and pray used to be the bread and butter of SEO.

And what is it? You used to generate a bunch of pages and you would just put them out there.

(0.26- 1.17)

For example, you make 50 or 100 pages, put them on your site, and see which ones Google liked. Whichever ones Google liked, you would use SEO and build links to them. You would move those up, and rank higher.

In the same niche of ideas is the topical cluster idea. Some people call it silos. It's the idea that you make a bunch of supporting pages in terms of internal links on your site that would link to a Money page.

This is AI if you haven't been noticing. AI is this new thing. AI has implemented new life into both Spray and Pray pages and topical cluster pages. In fact, we can generate them very quickly and easily.

(1.18- 1.49)

We're going to show you ways to do that. Today. I'm going to show you kind of how to do it in ChatGPT.

If you want to have it part of a tool that also does keyword research and builds the entire cluster for you then you’re going to demo KeywordSpy and show you how we’re doing it there. Before we do that, let’s do our segment.

What's new in AI now? What do we do? Well, we go to Google Trends. So for those of you who've never tried Google Trends, you really should. This is how you stay up to date on stuff that even before it gets into a keyword tool.

(1.50- 2.13)

I like to go in here every week because AI is exploding so fast, no one can pay attention to everything that's going on. I like to go in here and check the last seven days in AI. So let's do that.

We've done the last six months. Now I'm going to show you what's going on in the last seven days and some very interesting ones here. Greg, I don't know if you noticed.

Some very interesting ones are going on here. It's consistently even getting a little higher in terms of what people are interested in.

(2.14- 2.46)

This is Janitor AI. I've never heard of that. It's a new thing. Now, this is slightly not safe for work.

So people who are like are being careful, turn your monitor off right now or just start to listen, because that's what Janitor AI is. Janitor AI has a whole bunch of chatbots. Basically, they are a Replica competitor.

And of course, because I'm doing a demo, it doesn't want to load any of them right now.

Greg: Competitor of who?

Josh: Replica.

(2.47- 3.00)

Replica. So Replica, for those of you who don't know, has been an AI. Well, chatbot, really.

It's been around for years, and it's kind of like a girlfriend-boyfriend AI. It's a romantic AI. It's a companion AI.

And it used to get really sexual, or so I'm told. I never used it, but it used to get really sexual.

(3.01- 3.41)

When OpenAI came out with Turbochat GPT, apparently I'm told Replica changed their business model entirely, and they decided to go completely legit in terms of legit chatbots.

There you go. I don't know why it's called Janitor AI. I have no idea. What role would you like? Well, I'm clearly a unicorn. I don't know what that means.

What has that committed me to? I don't know. I don't know if I'm supposed to be a unicorn or not. Okay, yes, you need to be over 18. So clearly it's not safe for work content that's going on on this thing. It's a romantic kind of AI. That's the idea.

(3.42- 4.12)

There will be nudity if I click this, so I'm not clicking this. That's what it does.

There are a bunch of chatbots here, and you just click one and chat with it. You have to join their group first. So, clearly, with Replica moving away from a romantic kind of partner AI, they've opened up a niche completely.

It's wide open now for anybody to take advantage of it. That's pretty interesting from a business perspective. And they were the trending topic this week, apparently.

(4.13- 4.35)

Look at that. That's what happened this week, was Janitor AI. I had never heard of it.

That's why I come to Google Trends because there are all kinds of stuff I'd never heard of. I hadn't seen the news about that.

And who knows? Maybe I want to have a romantic AI. Maybe I want to test it to see if they're any good to use in some other fashion. Maybe I want to invest in it. Or maybe I want to compete with it.

AI is the new thing. Okay, let's see what else we got here now.

(4.36- 5.14)

We got snow AI as well. Now what’s Snow AI. I believe, if I'm not mistaken, snow AI is a very similar thing.

Let me go to Bingchat and ask it, what is Snow AI? Why do I use Bingchat? Well, because it's faster than going to chatGPT and putting on the GPT4 than putting on the browse feature. And I don't have access to generative search yet because I'm in Canada.

Here’s the result. “An advanced analytic solution powered by cutting-edge machine learning and optimization models. It uses a solution of BCG gamma that solves-”

This is what it was. I found it before. It does supply chain stuff. So they use AI to fix supply chains. That's right.

(5.15- 5.54)

I looked at it before. So that's a new supply chain AI, which is interesting. There's also an AI advertiser service, and creation service that makes Avatars as well.

So this is the one that I think has broken out. This new supply chain management and strategy AI. That’s another thing coming up. Then there was the German search AI, Crush on AI. Crush on is another one. You can chat with your favorite characters.

No filter. So here again, here's another replica clone. So people are all over AI.

(5.55- 6.40)

It's really interesting. If I click on this one again, I apologize. This might not be safe for work.

It's mostly safe. I don't see any nudity. I mean, getting close.

There's nudity. Okay, my apologies again. It's just one of them in the corner.

Had to be there. So, clearly, these kinds of romantic AIs are going to be very big. Mystral AI. I don't know if that's the same kind of deal. No, this is a new company on the AI game. This is a French startup that raised €105,000,000 in France.

They're in Paris, they get €105,000,000, which is way more than 113,000,000 American, I think. Unless the euro is doing really badly or the American dollar is doing really well. I'm not really sure which one it is.

(6.41- 7.15)

So that's what that is. This is this new AI company that's looking to take on. Like, this is their web page. Look at this. That's it.

They're looking to take on OpenAI. They got a whole bunch of money. People are just throwing money at AI projects.

Again, to know what's going on, keep your eye on this in the future. It could be used very easily for any AI application including SEO. This is how you make money, staying ahead of what's going on here and watching what's going on here, or watching our show and we'll digest it for you every week.

(7.16- 8.00)

Okay, now I see Biticodes and BTC pro-iPlex AI. This is a Bitcoin app. So did you think Crypto was gone? Think again. Here it is.

Biticodes, the official website updated. So, Biticodes is a trading platform that has AI as part of it. Is that what it has? They just give me a signup sheet.

You gotta love the BTC pro-iPlex AI is a powerful, innovative, and complete auto trading software designed to catch opportunities in the market. Well, I wouldn't trust this.

(8.01- 8.32)

I wouldn't use this. I bet you a lot of AIs like this are going to come out depending on the data they're using for it. I don't know what the AI could tell you about when to buy or when to sell.

I don't know what it would track or what it would know, but it could be useful, it could be good. So people who are into crypto, you might want to check this out, but we're going to see lots of these kinds of apps coming up. We're going to see lots of these kinds of AIs coming up.

Let me see what Bingchat tells me about it. Give me the top pros and cons of Blink.

(8.33- 9.12)

This is another way you can use your AI chat assistant. Tell them to give you the pros and cons of a thing and it can do the search for you really quickly. And this is kind of a useful way to use generative search both in Bingchat or in ChatGPT, or in generative search for Google.

So it says, “BTC Iplex AI is a highly efficient and fully automated cryptocurrency trading robot developed by so and so. It caters to the needs of both novice and seasoned traders. With its advanced technology, innovative trading strategies, and artificial intelligence, this platform performs automated trading on behalf of the user, making it a highly profitable tool for cryptocurrency trading.”

(9.13- 9.47)

Yeah, that's straight from their website. So it has these pros: ease of trade with auto trading, no experience is needed. Oh, this is so dangerous.

Someone who knows nothing about trading gets into it and lets the AI do everything. This is going to rip off so many people. This makes me so nervous. Algorithms execute the trade for you. Minimum time needed.

A trader or investor does not need to spend hours studying or analyzing charts as they should mitigate their risk of responding to market moves. An affordable minimum deposit, and a demo account for trading, is available. There are no platform fees yet.

(9.48- 10.25)

There will be fast scanning of cryptocurrency markets. The most popular altcoins in BTC are supported. Claims a high win rate.

Oh, well, it might be useful if you start changing your dogecoin bitcoin while all those are going up and down relative to each other. That might be useful, but that presumes that crypto is coming back and that anyone will be invested in any crypto, including bitcoin.

It claims a high win rate. More than manual trading. Yeah, I'd like to look at the stats of that a little bit higher. Withdrawals are processed quickly.

However, it's important to note that while this thing claims a very high success rate, this cannot be proven. Thank you, BingChat. As a result, traders should proceed with caution and only invest what they can afford to lose.

(10.26- 11.04)

Exactly. Truer words have never been said by an AI. So that's actually really good information from Bingchat there. Let's see what else is new. Venus Chub AI. Well, I bet you that's another romantic one.

I'm not even going to look at it. I'll just bet you that's what that is. Paul McCartney AI.

Beatles record. The record, I don't know what this is. I think this has to do with a new artificial intelligence that has enabled a final Beatles song.

Okay. Paul McCartney used AI to purify John Lennon's voice on the upcoming last Beatles record. AI is kind of scary but exciting because it's the future.

(11.05- 11.51)

So there's that Falcon AI, which I've already mentioned to everybody, is a new giant and very high-scoring large language model from Abu Dhabi. I believe it's from the Technology Innovation Institute TII.

I believe that's what their acronym stands for. Or their initialism TII is Technology Innovation Institute out of Abu Dhabi. They've got a 7 billion and a 40 billion parameter version that was fine-tuned on ChatGPT and it's open source, commercially available.

I'm not a lawyer, can't have legal advice. Read the license yourself. But that's what I saw when I was there and it is one of the big ones that could be a competitor, it could be a contender, it could win rocky, it might be able to do some stuff for you.

(11.52- 12.34)

So Venus AI, let's see what that is. Probably the same thing. Oh, yes, this was different. This is kind of like an artificial intelligence.

This is to help people in BIPOC, I think. Black, indigenous people of color. I think that's what this is to help.

Or maybe just the B in BIPOC, I'm not sure. So, interesting, if you are following in that demo, maybe you want to talk with these folks and maybe they'll help you out in some way. I'm not really sure.

I would get whatever government grants you can get in Canada. I tell people that all the time. There are all kinds of grants that are available for all kinds of things that just go unused because no one knows about them.

(12.35- 13.15)

So look into the local stuff that your government provides. It could be useful.

Framer AI is interesting as well. It is the ability to generate a website in seconds and generate and publish your site with AI in seconds. So you can make iOS a better business for writing better code called Chirp.

You can make an event called Jazz Night in Amsterdam. You can make a personal book club called Bookworms. You can do all these things and wow, what a great way to both inform the user what it can do and make them start.

This is great for CRO, don't you think, Greg?

(13.16- 13.59)

Greg: It looks good. This is what, most landing pages, sales pages, and homepages now are looking like. Honestly, they just get right to the point and get you started.

If you don't do this, you're probably losing a lot of users. Yeah, I agree. CRO is definitely very important.

Josh: Okay, so that's what that is Snow AI. I tried to look this one up. We already talked about that one, Cobold AI.

And the last one is Cobold AI. And this is a Dungeons and Dragons game, I do believe. I've looked into it. So that's another thing that you're going to see. AI-boosting both gaming in general, of course, but also tabletop role-playing games like Dungeons and Dragons.

(14.00- 14.59)

And there's a bunch of other ones, vampire, the Masquerade, and other ones like that. AI really supercharges those kinds of games. So if you're into that kind of game or you're into making money with those kinds of games, look into Cobalt AI.

Also, Lite RPG is another one that I know of who's very active in the OpenAI forums. What'd you think about those ones? Very interesting to see other AIS kind of muscling in on the AI territory in terms of replicas AI for romantic AI. What are your thoughts on the latest AI stuff that came out?

What are your thoughts on the latest stuff that came out this week?

(15.01- 15.45)

Greg: Well, you were probably around, but remember when the.com were coming into existence like 99 and it crashed in 2000? Does it not remind you of those days where there was a dotcom for literally everything? Yes, and then a tidal wave came and only a few of the companies survived and then they grew like crazy.

So my only advice is just to let the hype happen, let this all come to its pinnacle, and most companies will get weeded out. And then the ones that are still there that look promising, those are the ones I would attach myself to. But it's exciting.

I think honestly, they're very useful. Most of them are good, whereas the dotcom they weren't because the technology wasn't that great.

(15.46- 16.20)

But with this AI, it's so user-friendly and good, even in the beginning stages. It's incredible.

Josh: Yes, it completely reminds me of the dotcom days. It reminds me of more like 95 than 99. 95 was a serious and serious investment.

Mozilla, Firefox, and Internet Explorer, are big huge names with big, huge companies started them. Even Yahoo, which is kind of a joke in the SEO industry, but only because nobody uses it anymore.

It was a huge deal and it was anyone's game. It was anyone's guess, it was anyone's game as to what was going to happen, what was going to go on. So, yeah, now is the time to study AI like crazy.

(16.21- 16.42)

To improve your job, start using tech to improve your life with minimal risk. Try things out with minimal risk. Even invest in things like keywords buy, for example.

You have minimal risk right now to try free for two weeks or to start paying the very low grandfathered price. We also have more introductory prices for just separate segments of the application, not the full application, just you can start trying things out, and seeing what's going on that's really going to help you. You never know when you're going to come across the AI that's going to change your life entirely.

That's why I do that segment, which might not even be SEO related, but I do that segment because I could have just changed your life with Framer.

(16.43- 17.34)

That could have just changed some people's lives, right? And who knows, maybe the Venus Chat or maybe the Venus AI could change your life because it's helping you out in your life. Or maybe the romantic ones could change your life. I don't know.

I don't judge. There's tons of stuff going on. This is not hype.

This is not like the crypto days when it was 80% hype and 20% real. This is AI is 80% real and like 10% hype or 20% hype.

So speaking of the really good stuff, let's move on right now to our SEO topic where I've already enabled multiple screen sharing. Greg, please take away the demo and we're going to show you both how we would do Spray and Pray and how we would do topical clusters, and how we're kind of handling that inside of KeywordSpy.

(17.35- 18.22)

Greg: Thanks, Josh. I will start by saying I'm not an expert demonstrator but I am going to do my best to get through the demo hopefully I take it through a good sequential, easy-to-understand method. So I apologize in advance if I don't, but I'm going to give it a shot here.

So I think, Josh, you want to start with basically generating a topical cluster, is that correct?

Josh: Yeah, this is the dashboard for Keywords by and he's got it collapsed, but on the left-hand side, you see all the different packages. So we have Keyword Discovery, which is where we recommend all the users start.

(18.23- 19.09)

You start with the base received keyword, and we have an advanced AI that is really better than anything on the planet right now. It's way better than competitive analysis in Hrefs or SEMrush. It will find your best pages that also will make the most money, that also is the easiest to rank for, and that's a separate app in KeywordSpy.

We recommend people start there because 75% of the ranking is choosing the right keywords, to begin with. So that's where we highly recommend you start. You can plan money pages.

You can also plan out topical clusters there or to start with, the keywords you should be ranking for because topical clusters can have two ideas.

(19.10- 19.43)

The first idea that most people talk about is just like high informational pages, which is what we're going to really show you today–higher informational pages that are supposed to key into some kind of Google Knowledge graph.

But the other idea for topical clusters, which I've been teaching at Underground SEO University for years, which is, how about your topical cluster pages be money pages, too? Why can't your topical cluster pages also be money pages that are also making you money?

Why do they have to be informational pages that are informing the world for free? That generative search might just give the user the answer right on the SERP and eat your lunch.

(19.44- 20.22)

There are all kinds of pros and cons for going both ways. So you can do both ways for topical clusters. So just quickly, to show them keyword Discovery, if you click on Keyword Discovery, you see the steps there.

Step one, fill in the Difficulty modifiers to the left. You want to choose whether you're a top-level expert in this niche. You want to click whether you're going to use AI content, and you want to click whether you are already using a powerful site or a high domain authority.

Then step two would be entering your EMQ or your seed keyword there where it says Start with Keywords. You could start with an existing website, and then you can run that if you already have some ones that are done down there. Greg, if you don't mind sharing one of them, then you click on one of them, and again, this demo will be done in 30 seconds.

(20.23- 20.58)

It's very easy to use. You click on one of them. You would click the Go button there under the Keyword difficulty.

Right now it is sorted by Keyword ROI. Did you see that blue bar? And so the Keyword ROI is the traffic times.

So we know how hot it is in terms of year-over-year change. Digital marketing altogether is 22% up. People on average bid $5 for it, and there are 368,000 searches for it.

So it's got a very high traffic value. You could also check the traffic per month. It's got a very high traffic value, and it has a very high Keyword ROI value.

(20.59- 21.37)

But the question is, how difficult is it to rank for that? Well, it'll be very difficult to rank for that because it's all a single word and it probably wouldn't give it to you. So that's probably a bad example of Keyword Difficulty. But you would just click Go and the AI would run the analysis on the Keyword Difficulty.

We've already got one done down there, and if Greg wants to click that Keyword Difficulty, this is what the AI does. It goes through and it analyzes in a much more fine, detailed way what the average difficulty is there to try to rank there. So the average difficulty looked like it was around 23 or something like that.

And that's a pretty easy niche. So these are very low scores. Yeah, it was 23.15.

(21.38- 22.41)

Those are low scores and that's the low-hanging fruit there. Spot out of Squarespace that doesn't have the EMQ in the page, doesn't have an EMQ in the title, and doesn't have an EMQ in the URL. The site focus is only 22% of the EMQ and the title focus is only 33% and the page focus is zero. That would be a pretty easy page to replace if you're using what we call SHEET.

You need the SHEET- you need the semantics, the helpfulness, the experience, the expertise, the authority, the trust, and the timeliness on your own page. If you have all that, getting that spot 18 shouldn't be that difficult.

On the general rule of thumb, after doing a lot of research here, now in KeywordSpy and the research is always ongoing, we're still in beta, but basically, Greg will attest to this.

(22.42- 23.22)

Our general rule of thumb for the difficulty scores in KeywordSpy. If it says 18 difficulty, that means if you do a good job in Keywords by doing your own page and you've put in the SHEET, you've put in the semantics which Keyword Spy will do for you, you put in the helpfulness which Keyword Spy will do for you, you put in the experience which Keyword Spy will do for you and all the other entities. You put in timeliness and date signal somewhere and you’re willing to keep up to date.

If you do that, you could just double that number. So a difficulty of 18, we expect you should come in at spot 36 or so and our testing has shown you can come in at spot 36 or so with very little effort, with about two or three clicks of a button.

(23.23- 24.40)

After waiting for an hour for our AI models to populate, our AI models to analyze and our AI models curate your page for you. That's pretty cool, that's pretty good for a few clicks of a button and you could try KeywordSpy for free for two weeks.

Go ahead and try it out and if you want to go for more of a tougher one, like if you want to try and to knock that website builder off, that was 26 difficulty, I'd expect you to come in at Spot 50 for that.

So now once you run a whole bunch of the keyword difficulties in terms of the topical clusters, what you would do or money pages? You're looking for both, really, because in my mind, why can't your topical cluster be money pages and make you or your client more money? You could sort after they're done by Keyword Difficulty. Once you've done a whole bunch of them, and now we see a bunch there, like Website Builders.

(24.41- 25.11)

So then after you sort by final ROI, that's sorting by keyword ROI and keyword difficulty. So it's taking the hottest, best traffic, and most money that are also the easiest, and it's putting those at the top with the final ROI. No other piece of software does this.

We're so proud of this. No other piece of software does it. It's very bug-free at this point.

It works very well. The price of $144 per month current price of Keyword Spy, which is a grandfathered temporary price, the current price of Keyword Spy at 144 a month is worth. Keyword Discovery is worth that alone.

It's worth it alone to find topical clusters this way. So you would build website builders, you would build on free website builder. You'd build a website design company.

(25.12- 25.59)

Those ones have lower difficulty and the highest keyword ROI, website Builders looks great. That is a choice keyword. And look how low the keyword difficulty is.

Can you hover over the bar there? It's only 23. So if you used KeywordSpy to build your page on Website Builders, you would come in on page five with very little effort, without any external links. You might need to use Omega Indexer to get it indexed and Omega Indexer will give you a few links because that's how they do the indexation.

If you're not scared to run an indexer to a Money page, from right here, you could start the keyword report. You would select your location and notice down here, I would select the top 100. Now, notice your speed threshold, Spray and Pray.

(26.00- 26.36)

So this is what you would select. If you're doing a topical cluster, you would select Spray and Pray. Or maybe we'll call it Topical Cluster or Bulk creation in the future, but that's where you would select Spray and Pray or Topical Cluster, and it would do a much faster, much easier analysis AI build.

But if you're using this as a Money page, I would do that with your full testing in the speed threshold, which is another option there on the speed threshold. And I would do full testing which is the most accurate testing if it’s going to be a money page.

If it's going to be a Spray and Pray page, or if it's going to be a topical cluster, you don't need to do the most accurate testing. It's just a waste of time. I would do Spray and Pray and it will build this page out for you.

(26.37- 27.06)

And you can just choose ten pages here, 20 pages here, 50 pages here. That's one way you can build out your topical cluster in the middle of the sales funnel queries that will make you the most amount of money.

So that's one way of doing topical clusters. Greg, did I forget anything? And while Greg is adding anything or something that I might have forgotten, if you have any questions, please go ahead, and ask them in the chat.

Or if you're watching later, please ask any questions in the comments at the bottom of the YouTube or email me directly at joshbachynski@gmail.com and I’d be happy to answer as well.

(27.07- 28.17)

Did I forget anything there, Greg?

Greg: No, just that you can get this tool for I think it's like $29 a month, that's number one. It has filtering and sorting that is available in a lot of other tools so this is not completely foreign. So it has all the features that everything has, but it just goes so far above and beyond.

And that's why keyword difficulty you get instantly when you log into Hrefs or SEMrush, because all they look at is backlinks and they have an algorithm that calculates the domain authority or domain rank, and that's all they're basing their keyword difficulty on, more or less. Ours actually analyzes in real time the SERPs and looks at how many data points, Josh?

(28.18- 28.57)

Josh: Around 10? There's a couple in the background there, too. Yeah. And we're always adding to this as well, whenever we get a good API.

Greg: Yeah. And that's why you don't see keyword difficulty unless you run it prior, which does have the date. It just takes time to process these, but it's less than a minute.

And the data is so accurate and useful. As Josh said, it's instantly telling you where you potentially can be. A lot of these are hard keywords, so you're going to be on page five or six.

Josh: When you start seeing difficulties in your 30s, 40s, and 50s. That's getting harder.

(28.58- 29.37)

Greg: So that's all pretty much I just wanted to preface that we have most of the features that other tools have, but we just go so far above and beyond, and then the price point it's at is ridiculously low.

Josh: That is ridiculously low. You said $29. I'm like what we're doing, what we're selling this low. Guys, before I can convince Greg to change that price, you better sign on now. You better get the signed-on price now, because after this call, we're going to have a meeting and I'm going to talk to Greg about how that's way too low.

This tool is so good. This does more than what anyone else does or even dreamed of doing that's way too low. So, guys, I would sign on now and we'll probably honor that price moving forward.

(29.38- 30.10)

It's only for keyword discovery, by the way. You can't run any keyword reports. You have to do your own SEO after that.

But at the very least, you won't be able to run keyword reports in the $29 version. You need keywords for that, which is only $144 a month, which is going to have everything else that we're going to show you.

But in terms of building a topical cluster out of money pages or of no due pages or informational transactional pages, which is a perfectly valid way of building your topical clusters, by the way, because it'll makes you more money. You thought a free website builder was going to be your EMQ.

(30.11- 30.50)

But then you find website builders is a much better keyword with higher ROI, and it's way easier to rank for. You would never know if you didn't do that process.

So, guys, this is 75% of the ranking right here. This separates the amateurs from the professionals. This tool right here separates the people who stick to SEO and make money and survive.

And sadly, those people who do not, because they didn't do the keyword research to begin with. I know I'm preaching to the choir for anyone who's been in SEO for over 20 years like I have, we all know this. This is our bread and butter.

(30.51- 31.43)

We used to do this a lot. For some reason it fell by the wayside, Greg and I don't even know why that is, quite frankly.

Greg: I do have one other thing to add because I was looking at other tools, and the way they generate their keyword ideas.

As you can see here, we plugged in one keyword web design, which has a lot of branches and should have a lot of keyword ideas. Yes, but find me a tool that will generate 16,851, number one, and then number two, those ones that maybe they're creating 1000 or 2000 for you, all they're doing is going down the alphabet.

(31.44- 32.22)

A website builder, the best website builder–they create these fictitious phrases and keywords with this alphabet process.

That doesn't make sense to me. People maybe never even search for the thing. So it's just wasting your time.

This is actually Google keyword planner data and our AI analyzes it.

Josh: Our AI analyzes it and goes in and finds more topics for you that are on topic. So, yeah, thank you, Greg, for reminding me. We've built so much into this, I forget what other tool will give you.

(32.23- 32.59)

You put in one seed keyword and it gives you 16,000 options to–which there will I guarantee to you there– will be better keywords than the one you chose. You will find better keywords with this than the one you chose and the one you thought you were going to go with ones that can make you a ton amount of money or ones that are super hot.

You can also sort by year-over-year change as well, and find ones that are super hot. Like, once which ones are up, those are down. Look how high those are up.

Durable AI website builder. Those are super hot right now. And all you have to do is just run the keyword difficulty on that and it's added to your funnel ROI.

(33.00- 33.46)

So, I mean, for building out money pages, whether you use us for the SEO component, $29 is cheap. I can't believe we're doing that. That's not going to stay that way.

So sign on to it immediately. I don't want to oversell it, but I'm just so proud of this. This is such a great tool.

Greg: I have a hard stop just before 02:00 P.m., which is about, say, 17-18 minutes from now. I want to get into the topical clusters.

Josh: Let's do it. That report did not take that long. No, it's done already. And the average difficulty is 30. So you make a page just on the page alone. You can get to spot 60 easily with four or five clicks on KeywordSpy. You didn't have to write anything. It does it all for you.

(33.47- 34.23)

So that's how you would build the middle of the sales funnel topical clusters. Here's how you would build the informational topical clusters, all based on the research out of, again, my underground SEO University.

So if you want to know why we do things differently than everybody else is because we have research and proof that this is the better way to do it. If you want to see the proof, by all means, email me at joshbachynski@gmail.com , and I'd be happy to show you.

Greg, please show us how we would do then the informational topical cluster. And so our AI builds you the proper knowledge graph topical cluster here.

(34.24- 34.58)

Greg: So our tool allows you to use some of the keyword reports that you already ran.

It puts it in a little drop-down, but you don't need to use that. We can just type in something. Does anyone have an idea what they want me to test here and put in? Josh, do you have an idea?

Josh: Yeah, let's try a general query first. Then we'll do a local query after. So let's do what's a good general query? Let's do website builders. Let's stick with website builders. Let's see that one.

Greg: So the keyword we were liking was Website plural builders. So I'll just do website builders.